195: Learning to Love Marketing with Mike Lautensack
Welcome Closers!
In this insightful episode, host Jordan Muela talks with Mike Lautensack, the brains behind Del Val Realty and Property Management. Mike shares his journey from the early days of his business to its current success, discussing challenges, strategies, and insights into the property management industry.
[00:00:00] Intro
[00:00:43] Mike's Business Evolution and Growth
[00:00:00] Intro
[00:00:43] Mike's Business Evolution and Growth
[00:02:00] Best and Worst Parts of Property Management
[00:03:05] Mike's Start in the Business and Early Challenges
[00:06:03] Business Expansion and Strategic Decisions
[00:10:22] Mike's Approach to Marketing and Growth
[00:15:59] Importance of Customer Testimonials
[00:19:14] Website Strategy and Conversion Tactics
[00:26:21] Content Strategy and Organic Traffic
[00:30:29] Advice to Younger Self and Business Outlook
[00:32:51] Mentorship and Influences in Business
📘 Book https://www.landlordsecretsbook.com
🌐 Website https://www.delvalproperty.com
🔗 Linkedin https://www.linkedin.com/in/michellautensack
🔵 https://www.facebook.com/delvalproperty/
📷 https://www.instagram.com/delvalproperty/
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