About Jordan Muela
TLDR: I’ve been in the property management industry since 2007. In that time I've done and seen a lot. This podcast is dedicated to the property management entrepreneurs that refuse to settle in life & business.
2007 – I got my start in the property management industry working for a venture-backed HOA company called RealManage. Great product, wrong market, or at least wrong timing.
2008 – I jumped from HOA management over to SFH when I started a lead gen service called Manage My Property. It was a great business that allowed us to deliver over +100,000 leads to thousands of property management companies. Much of its success was thanks to the property management hiring guide I wrote that has generated over +1 million pageviews.
MMP hit a giant speed bump in 2011 when Google rolled out some aggressive updates to its search algorithm. And that’s when I realized I didn’t want to build a business almost entirely reliant on Google.
2012 – LeadSimple is born.
One of the most rewarding parts of building LeadSimple has been digging far deeper into the inner workings, and non-workings, of our clients' property management companies.
We’ve gone from making surface-level diagnoses, to spending hours poring over P&Ls in search of how to help our clients grow and squeeze more profit out of every dollar.
2016 – PM Grow Summit - One evening at the bar during the Broker/Owner Conference I casually mention the idea of hosting a conference to my friend Alex. Rather than letting the idea pass, he starts scheduling a planning call. Several hundred planning calls later we launched the premier event for property management entrepreneurs.
The hours and hours agonizing over the speakers, program and venue were worth it to be able to put on what was bar none the best event in the industry. I was humbled to hear one attendee say, “It felt like a TED conference for the property management industry. It was a fantastic opportunity.”
2017 – Profitable Property Management Podcast - After hosting a series of popular live interviews, I knew it was time to go pro and launch a full-blown podcast. Every interview I try to go as deep as possible, behind the truisms and generalities to uncover the real drivers of growth and success. All meat, no fluff. If you hear something you disagree with, write in. I don’t pretend to have all the answers, but I am hell-bent on searching them out and bringing my listeners along for the ride.
2018 – ProfitCoach - I hosted a mastermind in Mexico after PM Grow w/ longtime friend Daniel Craig. Out of that was born the singular idea of standardizing and benchmarking financial performance in the industry. ProfitCoach's first contribution to this was spending roughly 1,500 hours to produce the industry's first financial benchmarking study which had a profound impact on the industry's understanding of financial performance. This led to ProfitCoach being asked by the National Association of Residential Property Managers to develop a national accounting standard for the residential property management industry.
2019 – RentScale - After years of doing informal sales consulting, I launched another company to take PM sales to the next level and RentScale was born. Also launched the Tribe Mastermind Podcast this year.
2020 – Exited PM Grow - Full retrospective here. Also stepped back into the full-time CEO role at LeadSimple to take our workflow platform to market.
2021 – Exit RentScale - full retrospective here. Also started a newsletter in 2021.
2022 – ProfitCoach authored an updated industry financial benchmarking study on behalf of NARPM. LeadSimple released a unified inbox and integrations with Buildium and AppFolio.
2023 – Launched LeadSimple University and convened with 100 of the sharpest operators in the game to tackle hard operational problems.
2024 – Exited ProfitCoach full retrospective here. Also released the 2024 Property Management Trends Report.
2025 – Became Chairman at LeadSimple, appointing a new CEO to lead the company into the next era watch the transition announcement here.
2026 – Released the 2026 PM Trends Report.
Here’s the bottom line: My mission is helping people become and achieve more than they think possible. The canvas I'm painting on is helping independent property management entrepreneurs build profitable and satisfying organizations.
-------------------------------Since you made it all the way to the end of this bio I want to give you a gift >>> Click here to download the original 255-slide deck I used during my 2016 NARPM national talk: "Growth Machine: How to Build a Repeatable, Scalable and Explosive Property Management Business".
How to Reach Me:
Shoot me an email ( jordan at leadsimple.com )