74: Staying Small and Profitable with Steve Crossland
Today, I’m talking with Steve Crossland, the owner of Crossland Real Estate Team, a local team in Austin, Texas working with Keller Williams.
Steve has been on the show before, but we had to have him back to discuss 2019.
Steve is pretty much the opposite of one of these guys that’s trying to get to 10,000 doors at all costs. He’s running a clear, tight playbook and there’s a level of intentionality around balancing profit and growth that I want to tease out and discuss on the show.
So this should be an exciting episode for anybody that is managing less than 500 doors and is kind of wondering, “Do I need to – do I have to grow? Can I be profitable where I’m at?”
If you want some more clarity around those types of issues, then this should be the episode for you.
